When Olivia Goes to the First Class of Her Operations

question 126

Multiple Choice

When Olivia goes to the first class of her Operations Management course, she finds out that in addition to the textbook she already purchased, she also needs a copy of the book The Goal. At which stage of the consumer buying decision process is Olivia?

• A)Purchase
• B)Evaluation of alternatives
• C)Problem recognition
• D)Information search
• E)Prepurchase evaluation

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Definitions:

Law of Effect

A principle in psychology proposed by Edward Thorndike, suggesting that behaviors followed by positive outcomes are likely to be repeated, while those followed by negative outcomes are less likely to reoccur.

Skinner

B.F. Skinner, an influential American psychologist known for his work in behaviorism and the development of the theory of operant conditioning.

Pavlov

A Russian physiologist known for his work in classical conditioning, demonstrating how stimuli can trigger conditioned responses.

Skinner Box

An experimental apparatus developed by B.F. Skinner for studying behavioral conditioning in animals, typically involving rewards and/or punishments.