Henderson Synthetics Is a Producer of Chemical Products Aimed at Increasing

question 103

Multiple Choice

Henderson Synthetics is a producer of chemical products aimed at increasing agricultural yield per acre. Henderson Synthetics' management believes that several of the firm's products could have sizable markets in other countries; however, it is costly to obtain market research to confirm this. If Henderson Synthetics wanted to temporarily "try out" these international markets with a minimal level of commitment and cost, it should use

• A) contract manufacturing.
• B) exporting.
• C) joint ventures.
• D) licensing.
• E) subsidiaries.

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Definitions:

Cognitive Dissonance

A psychological phenomenon involving discomfort felt by an individual when they hold conflicting beliefs, ideas, or values at the same time.

Nutrition Expert

A professional who specializes in the study and practice of nutrition, including dietary choices and their impact on health.

Dissonance Resolution

The process of reducing conflict between one's actions and beliefs by altering either the actions, beliefs, or both.

Dissonance Reduction

The process of alleviating or eliminating cognitive dissonance, which occurs when an individual experiences conflict between beliefs, behaviors, or attitudes.