Baxter Publishing Sought to Reduce Expenditures Related to the Printing

question 162

Multiple Choice

Baxter Publishing sought to reduce expenditures related to the printing of books in its trade and educational market and contracted with a printing company in China. However, the publishing company soon realized that China has weak enforcement of intellectual property laws and that gray market books began appearing in the marketplace, which greatly affected Baxter's profits. The company found that it had little recourse against the contract manufacturer and learned a very difficult lesson in international marketing. This exemplifies the impact of _______ forces on international business.

• A)technological
• B)competitive
• C)ethical and social responsibility
• D)political, legal, and regulatory

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Definitions:

Enuresis

Failure to control the bladder (urination) once the normal age for control has been reached.

Encopresis

A condition in children characterized by the involuntary passage of feces, typically associated with chronic constipation.

Elimination Disorders

Psychiatric conditions involving problems with bowel or bladder control, including enuresis and encopresis, primarily in children.

Sleep Terrors

A sleep disorder causing feelings of terror or dread, commonly involving screaming, flailing, and intense fear during sleep, more often in children.