As Digital Communication Technologies Have Advanced, It Is Possible for Marketers

question 99

Multiple Choice

As digital communication technologies have advanced, it is possible for marketers to

• A)have more control over their product's positioning.
• B)have more control over the processing of information.
• C)have more control over people's perceptions of their business.
• D)be more selective about news releases regarding their company.
• E)reach markets that were previously inaccessible.

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Definitions:

Constitution

A set of fundamental principles or established precedents according to which a state or other organization is governed.

Federalism

A system of government in which power is divided between a central government and smaller political units, such as states.

Articles of Confederation

The original constitution of the United States, ratified in 1781, which was replaced by the U.S. Constitution in 1789 due to its inability to provide a strong central government.

Centralization

Centralization refers to the process of consolidating control and decision-making authority at the top levels of an organization or government.