The Ability of a Marketer to Identify Customers Before They

question 156

Multiple Choice

The ability of a marketer to identify customers before they make a purchase is called

• A) connectivity.
• B) addressability.
• C) interactivity.
• D) accessibility.
• E) control.

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Definitions:

Industrial-organizational Psychology

The application of psychological theories, principles, and research methodologies in workplace environments to solve organizational and human resource problems.

Clinical Psychology

A branch of psychology that studies, assesses, and treats people with psychological disorders.

Personality Psychology

The branch of psychology that studies personality and its variation among individuals, focusing on psychological patterns, traits, and behaviors.

Psychiatry

A branch of medicine dealing with psychological disorders; practiced by physicians who sometimes provide medical (for example, drug) treatments as well as psychological therapy.