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Michaels encourages customers to visit their website and "like" their Facebook page. It also enlists customers to post feedback on their company, refer articles of interest to other Michaels' customers, and offer suggestions for future electronic communication. Michaels is using a positive marketing strategy for its Facebook page and company website because customer-generated content appears
Strategic Initiative
A comprehensive plan or set of actions aimed at achieving major goals and objectives within an organization or business.
Suppliers Cooperation
The collaborative efforts between companies and their suppliers to improve product quality, reduce costs, and enhance supply chain efficiency.
Internal Supply Chain
The series of processes within a company that contribute to the production and delivery of a product, focusing on the internal flow of materials and goods.
Receiving
The process of accepting delivery of goods or materials, inspecting them, and documenting their arrival.
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