When Influencers Fail to Disclose a Connection to a Brand

question 45

Multiple Choice

When influencers fail to disclose a connection to a brand they promote, they may be charged with

• A)deceptive advertising.
• B)online fraud.
• C)identity theft.
• D)misappropriation of intellectual property.
• E)extortion.

---

Definitions:

Resonating-Focus Approach

A marketing strategy that emphasizes creating an emotional connection with consumers by aligning brand messages with consumer values and needs.

CVP

An acronym for Customer Value Proposition, which is the value a company promises to deliver to its customers.

Features

Distinct attributes or capabilities of a product or service that are highlighted to differentiate it from competitors in the market.

Business Model Canvas (BMC)

A one-page plan that divides the business model into nine components in order to provide a more thorough overview.