When a Customer Is Aware That a Brand Exists and Considers

question 95

Multiple Choice

When a customer is aware that a brand exists and considers it a possibility if his preferred brand is out, he exhibits brand

• A) loyalty.
• B) insistence.
• C) preference.
• D) acknowledgment.
• E) recognition.

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Definitions:

Bulk Packaging

Packaging strategy involving packing larger quantities of a product, typically resulting in lower packaging costs per unit.

Grinding Costs

The expenses incurred in the process of grinding materials, typically related to production or manufacturing.

Bone Meal

A powdery agricultural fertilizer made from ground animal bones, rich in phosphorous and calcium.

Sufficient Outside Customers

A requirement for some accounting methods where a service department or segment of a business must have enough sales to external customers to justify its existence or pricing strategy.