Aliyah Is a Marketer at a Zoo

question 122

Multiple Choice

Aliyah is a marketer at a zoo. Lately, she has been using digital media to promote new exhibits and events at the zoo. Aliyah finds that digital media is a good way to promote events when the zoo does not have a large promotional budget. At the moment, Aliyah is working on a strategic process for developing a(n) _________________ for a sustainable seafood event the zoo is holding for their members, most of whom are very active on the zoo's Facebook page. She decides Facebook is the appropriate social media channel she wants to use to reach consumers. Aliyah determines the appropriate pricing for the event as well as the best way to distribute and promote the event through its Facebook page. To promote the event more successfully, she is also going to look at past Facebook poll results, member postings, and responses to corporate messages to determine what its members would truly desire to get out of the event. Aliyah plans to incorporate this into the digital promotion she will release for the upcoming event through Facebook.

• A)digital marketing strategy
• B)electronic marketing strategy
• C)digital media
• D)social media plan
• E)e-tailing strategy

Identify and explain the mechanisms of innate and adaptive immunity.

Recognize the body's external and internal defense mechanisms against pathogens.

Understand the role of antihistamines in controlling allergic reactions.

Distinguish between true and false statements about immune system components and their functions.

---

Definitions:

Emphasized Femininity

A sociocultural concept that defines a set of socially constructed ideas of the female gender role, promoting compliance, nurturing behaviors, and accommodating the interests and desires of men.

Bourdieu

Refers to Pierre Bourdieu, a French sociologist known for his contributions to the theories of social capital, habitus, and the social reproduction of inequality.

Lareau

Refers to Annette Lareau, an American sociologist known for her work on family life, social class, and education, particularly regarding unequal childhoods.

Anti-Racist

Actively opposing racism and promoting racial tolerance and equality through beliefs, actions, and policies.