The Core Product Element

question 222

Multiple Choice

The core product element

• A)provides added value or attributes that are in addition to the core product's utility or benefit.
• B)consists of a product's fundamental utility or main benefit and usually addresses a fundamental need of the consumer.
• C)includes benefits based on consumers' experiences with the product, which gives symbolic meaning to many products (and brands) for buyers.
• D)can be either tangible or intangible and includes functional, social, and psychological utilities or benefits.
• E)includes supporting services, such as installation, guarantees, product information, and promises of repair or maintenance.

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Definitions:

Visual Image

A mental representation or picture of an object, scene, or person, often used in memory and creative processes.

Deep Processing

A method of learning that involves meaningful analysis of information, leading to better retention compared to surface-level processing.

Prolonged Retention

Prolonged retention refers to the ability to maintain information in memory over extended periods of time.

Conscious Effort

The deliberate use of one's attention and energy to perform a specific task.