Which of the Following Is Not a Benefit for Buyers

question 187

Multiple Choice

Which of the following is not a benefit for buyers of branding?

• A)Brands help buyers recognize specific products that meet their criteria for quality, which reduces the time needed to identify and purchase products by facilitating identification of products that satisfy consumer needs.
• B)Branding facilitates promotional efforts because the promotion of each branded product indirectly promotes all other products bearing the same brand.
• C)A brand indicates a quality level and image to the customer and reduces a buyer's perceived risk of purchase.
• D)Customers might receive a psychological reward from purchasing and owning a brand that symbolizes high status.
• E)Purchasing certain brands is a form of self-expression.

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Definitions:

Implicit Encoding

The unconscious processing of information into memory, without intentional effort or awareness.

Transformational Equivalence

The recognition that an object remains the same even if it undergoes a transformation that changes its appearance.

Orientation

Refers to a person's basic awareness of time, place, person, and situation.

Capital Letter F

A uppercase version of the sixth letter in the English alphabet, often used for emphasis or to denote a proper noun.