Morgan Needs Some Spaghetti Sauce and Always Buys Ragu

question 231

Multiple Choice

Morgan needs some spaghetti sauce and always buys Ragu. However, her local supermarket is out of Ragu and since Morgan wants to get home to cook dinner she settles for Prego. Morgan has brand ____ for Ragu and brand ____ for Prego.

• A)insistence; recognition
• B)insistence; preference
• C)loyalty; preference
• D)preference; recognition
• E)preference; loyalty

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Definitions:

Advertising Costs

The expenses incurred in promoting a company, product, or service through various media channels to attract potential customers.

Global Partners

International entities or countries that collaborate on joint ventures, projects, or initiatives for mutual benefit.

Marketing Approach

The strategies and tactics a business adopts to promote, sell, and distribute its products or services.

Standardization

The process of implementing and developing technical standards to make the output of different producers compatible and uniform.