Your Company Has a Product That Is Struggling in Its

question 107

Multiple Choice

Your company has a product that is struggling in its market. However, the product appears to have some strength left that can be exploited. Which of the following product deletion actions would be most appropriate for the product?

• A) Increase the price and implement a run-out strategy.
• B) Immediately drop the product.
• C) Increase the marketing for the product and gradually phase it out.
• D) Reduce the price and implement a run-out strategy.
• E) Increase the marketing expenditures on the product and implement a run-out strategy.

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Definitions:

Opiates

Drugs derived from opium that are capable of inducing a state of euphoria, sleep, or pain relief.

Nervous System

The nervous system is the part of an organism that coordinates its actions by transmitting signals to and from different parts of its body.

Peripheral

Relating to or situated on the edge or periphery of something, often used to describe outer areas of vision or secondary aspects opposed to primary.

Fight or Flight

A physiological response to perceived threats that prepares the body to either confront or flee from the threat.