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Scenario 10.1 Use the Following to Answer the Questions

question 49

Multiple Choice

Scenario 10.1
Use the following to answer the questions.
Megabus is a bus line operating in the Northeast and Midwestern United States, plus in Canada. It offers travelers a cheap alternative to driving and flying between large cities, keeping the fares extremely low yet offering the latest technology. Unlike the traditional Greyhound bus line, Megabus is an express service, and is equipped with Wi-Fi, video screens, headsets, and seat belts. Many buses also run on biodiesel fuel. Additionally, Megabus picks up and drops off people in the centers of cities rather than at inconveniently-located terminals. Patrons can book tickets at Megabus.com, where some fares begin at just $1. Routes are limited, and are offered out of cities such as Toronto, New York, Baltimore, Philadelphia, and Chicago. Recently, its competitor Greyhound has launched two new bus lines, BoltBus and NeOn, with similar fares and high-tech amenities. A fare on a NeOn bus from Buffalo, New York, to New York City is $50.00 round trip, while the same fare through Greyhound's traditional bus line costs $92.00. The benefit of Greyhound's traditional line is that there are more departure times and more stops in smaller towns along the way.
-Refer to Scenario 10.1. When Greyhound launched the BoltBus and NeOn bus lines, this is an example of

Definitions:

Clearinghouse Costs

Expenses associated with the operation of a clearinghouse, which facilitates the exchange and settlement of financial or commodity transactions.

Redemption

The act of exchanging something, such as a coupon or voucher, for a product, service, or financial benefit.

Sweepstakes

A type of contest or promotion where prizes are given away at random, often used as a marketing tool to engage consumers.

Contest

A promotional strategy that involves competition with prizes, encouraging engagement and participation from the target audience.