Package Shape, Graphic Design, and Certain Colors May Be Used

question 140

True/False

Package shape, graphic design, and certain colors may be used to make a product appear taller than it actually is.

---

Definitions:

Product Differentiation

A strategy businesses use to distinguish their products from those of competitors in features, quality, or design to attract consumers.

Market Power

The ability of a firm or group of firms to manipulate the price or supply of a good or service in the market to their advantage, often by limiting production or increasing prices.

Product Differentiation

A marketing strategy that businesses use to distinguish their products from similar offerings in the market by varying features, branding, or quality.

Price Competition

A market situation in which companies attempt to win customers by offering lower prices than their competitors.