Toys-R-Us Is Almost Finished Building a New Store and Will

question 37

Multiple Choice

Toys-R-Us is almost finished building a new store and will soon be having a grand opening celebration. Management wants to build excitement and anticipation for the event. Which social networking site would Toys-R-Us use to post multiple updates each day on the store's progress?

• A) Pinterest
• B) Twitter
• C) Tumblr
• D) Google+
• E) Instagram

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Definitions:

Mail Surveys

A research method involving the distribution of questionnaires to a targeted group of respondents through postal mail to collect data or opinions.

Mechanical Observations

The systematic recording of behaviors or processes using mechanical devices rather than human observation, often used in market research.

Idea Generation

The stage of the new-product development process that develops a pool of concepts to serve as candidates for new products, building upon the previous stage’s results.

Trend Hunting

The process of identifying and analyzing new trends in consumer behavior, technology, and culture to anticipate market changes.