A Customer Must Have a Particular Brand and Will Accept

question 189

Multiple Choice

A customer must have a particular brand and will accept no substitutes. This is termed brand

• A) preference.
• B) loyalty.
• C) insistence.
• D) recognition.
• E) requirement.

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Definitions:

Destructive Obedience

The act of obeying orders that lead to harm or destruction, often studied in the context of psychological experiments.

Foot-In-The-Door Phenomenon

A psychological tactic where agreeing to a small request increases the likelihood of agreeing to a larger request later.

Milgram Experiments

The Milgram Experiments were a series of psychological experiments conducted by Stanley Milgram in the 1960s to measure the willingness of participants to obey an authority figure who instructed them to perform acts conflicting with their personal conscience.

Social Facilitation

The tendency for people to perform differently when in the presence of others than when alone, typically showing improved performance on tasks.