Brand Preference Is a Degree of Brand Loyalty in Which

question 256

True/False

Brand preference is a degree of brand loyalty in which a customer definitely prefers one brand over competitive offerings and will purchase this brand if available.

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Definitions:

Broadbent's Filter

A theory suggesting that information is filtered at an early stage during processing, allowing only a limited amount of information to be passed on to higher-level functions.

Treisman's Modified

Refers to Treisman's modified attenuation theory, which proposes a mechanism for selective attention that processes all incoming information but at varying levels of attention.

Sensory Registers

Memory systems that hold incoming information from the senses for a very brief period of time, allowing it to be processed.

Reconstructive Memory

The theory that memories are not stored as exact replicas of experiences but rather are reconstructed during recall.