Elements That Help Create Brand Equity Include All of the Following

question 259

Multiple Choice

Elements that help create brand equity include all of the following except brand

• A) quality.
• B) associations.
• C) loyalty.
• D) recognition.
• E) awareness.

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Definitions:

Free Association

A psychoanalytic technique in which a patient says whatever comes to mind without censorship as a way to uncover unconscious thoughts and feelings.

Reality

The state of things as they actually exist, outside of individual perceptions or interpretations.

Ego

The largely conscious, “executive” part of personality that, according to Freud, mediates among the demands of the id, the superego, and reality. The ego operates on the reality principle, satisfying the id’s desires in ways that will realistically bring pleasure rather than pain.

Oedipus Complex

According to Freud, a boy’s sexual desires toward his mother and feelings of jealousy and hatred for the rival father.