A Major Advantage of Using Individual Branding Is That

question 286

Multiple Choice

A major advantage of using individual branding is that

• A) the promotion of one of the company's brands will also promote the company's other brands.
• B) this branding policy will prevent the overextension of a brand name to products that are completely unrelated to the original.
• C) a poor-quality product will not contaminate all of the company's other products with negative images.
• D) a specific brand name for each product will help the company grow during times of economic recession.
• E) the quality of one of the company's products will help increase the perceived quality image of the company's other related products.

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Definitions:

Overdue

When an instrument is not paid when due or at maturity.

Reasonable Period

An amount of time regarded as fairly appropriate under the circumstances, considering what a rational person would deem sufficient.

Check

A written, dated, and signed instrument that directs a bank to pay a specific sum of money to the bearer or to the order of a specific person or to the bearer.

Trade Practice

Trade practice involves the customary ways in which trade is conducted within a particular industry, including standards of conduct, competition, and fair dealing.