Scenario 10.2 Use the Following to Answer the Questions

question 97

Multiple Choice

Scenario 10.2
Use the following to answer the questions.
When Silk Soymilk began packaging its chocolate milk in single-serving sizes, the company chose drink boxes that did not need refrigeration. The boxes were only sold in shrink-wrapped sets of six. Single boxes were not available at grocery stores or convenience markets. Once the Silk chocolate product was selling well, they also began offering the Silk Soymilk vanilla flavor in the same type of packaging. The Silk Soymilk brand, logo, and look of the boxes were the same as its larger half-gallon versions. The only difference in packaging style was the color brown for chocolate milk and the color white for vanilla.
-Refer to Scenario 10.2. If Silk Soymilk were to begin offering Silk Soymilk Chocolate Ice Cream Bars, this would be an example of

• A)a product line extension.
• B)individual branding.
• C)a brand extension.
• D)a private distributor brand.
• E)co-branding.

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Definitions:

U.S. Dollar-Denominated Returns

The gains or losses on an investment reported in U.S. dollars, regardless of the currency of the initial investment.

Currency Selection Return

Currency Selection Return refers to the gains or losses resulting from the active management decision of choosing to invest in currencies expected to appreciate relative to others.

Cross Border Fund

An investment fund that has the capability to invest in financial assets across different countries.

Benchmark

A standard or point of reference against which things may be compared or assessed, particularly in the financial markets to measure the performance of stocks or funds.