Annie Owns a Dell Laptop Computer

question 11

Multiple Choice

Annie owns a Dell laptop computer. She uses the computer in class and her classmates can see the Dell logo when she uses her laptop. One of her classmates is looking to purchase a new laptop and asks Annie her opinion of Dell computers. Annie informs her classmate that she is satisfied with her laptop and recommends that her classmate purchase one, too. For Dell, Annie is exhibiting some of the benefits of

• A)brand recognition.
• B)brand equity.
• C)brand insistence.
• D)brand loyalty.
• E)brand mark.

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Definitions:

Ventral Surface

The front or abdominal side of the body of an animal or organ.

Dorsal Surface

The back side of the body in animals, opposite of ventral; often refers to the upper side.

Latissimus Dorsi

A broad, flat muscle on the back that helps in movement of the shoulder and the upper arm.

Trapezius Group

A collection of muscles in the upper back and neck region, responsible for moving the shoulder blades and extending the neck.