You Work in the Marketing Department of Unilever

question 187

Multiple Choice

You work in the marketing department of Unilever. Unilever recently announced that it was going to delete certain brands that were no longer meeting profit expectations. You are part of the team to help in this product deletion process. You and your team get together to discuss a brand of soap that has seen sales decrease in recent years. The team discusses how you should delete the product. Each of you writes down comments regarding your thoughts about the brand. The comments can be summed up as follows: "The brand is not doing well, but it still has a loyal following among some consumers."
"I think this brand still has some strengths left."
Based on these comments, which product deletion strategy should the company adopt?

• A)Phase-out
• B)Drop-down
• C)Run-out
• D)Immediate drop
• E)Close-out

Acknowledge the role and methods of forensic anthropology and its contributions to human rights investigations.

Describe the fundamental principles of science including creativity, skepticism, and the empirical basis of scientific inquiry in anthropology.

Explain the unique interdisciplinary nature of anthropological research and its distinct ways of generating knowledge.

Recognize and apply concepts of dating techniques, both relative and chronometric, in archaeological research.

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Definitions:

Power Distance

The extent to which less powerful members of organizations and institutions accept and expect that power is distributed unequally.

Supportive Leadership

A leadership style that focuses on building trust, encouragement, and empathy within a team or organization.

Complex Adaptive Systems

Systems made up of individual parts that have the capacity to adapt and learn from experience, often used to describe ecosystems, economies, and organizations.

Charisma

An individual trait that bestows upon a person the power to impact or command a vast audience.