Because Services Are Intangible by Nature, Marketers Should Downplay the Tangibles

question 72

True/False

Because services are intangible by nature, marketers should downplay the tangibles associated with a particular service (such as facilities or employees).

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Definitions:

Counter Party's Gains

The profits or advantages obtained by the opposite party involved in a financial transaction or agreement.

Agreement

A mutual understanding or arrangement between two or more parties, often formalized by a contract.

Bargaining Position

The relative strength or advantage one party has in negotiations or deal-making scenarios.

Best Bargain

The most advantageous or favorable deal that a consumer can find when purchasing goods or services.