Explain How the Characteristics of Services Affect the Development and Management

question 205

Essay

Explain how the characteristics of services affect the development and management of marketing mixes.

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Definitions:

Working Capital

The measure of a company's short-term liquidity, calculated as current assets minus current liabilities.

Salvage Value

The approximated financial value of an asset at the termination of its usability.

Required Rate of Return

The minimum percentage rate of return on an investment that a person or company deems acceptable, considering the risks involved.

Warehouse Cost

Expenses associated with storing, handling, and managing goods in a warehouse.