When Old Spice Came Out with the "Smell Like a Man

question 125

Multiple Choice

When Old Spice came out with the "Smell like a Man" advertising campaign, the goal was to _____ the brand from one that appealed to older men to a new, younger target market.

• A) transfer
• B) reposition
• C) adapt
• D) update
• E) revitalize

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Definitions:

Public Opinion

The collective attitudes, beliefs, and views of the general public or a specific population segment about issues of interest or concern.

Political Issues

Topics or matters of debate that are of concern in the realm of politics and governance, affecting public policy and administration.

Political Ideologies

Diverse systems of thought that explain how societies should work and offer blueprints for public policy.

Governmental Interference

Actions by a government that affect the activities of individuals or organizations, often seen as negative or intrusive.