If a Company Is Introducing a Brand into a Market

question 35

Multiple Choice

If a company is introducing a brand into a market where it already has one or more brands, it would likely choose which of the following bases for positioning the new product?

• A) Avoiding competition positioning
• B) Head-to-head competition positioning
• C) Positioning based on price
• D) Target market positioning
• E) Positioning based on style

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