The Heterogeneity Characteristic of Services Provides Marketers with Tremendous Opportunity

question 191

Multiple Choice

The heterogeneity characteristic of services provides marketers with tremendous opportunity to

• A) customize their services to meet unique individual needs.
• B) hold down the cost of providing services to customers.
• C) create standardized packages that will appeal to many customers.
• D) offer the same service as all of their competitors.
• E) develop relationship marketing with their customers.

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Definitions:

Central Nervous System

The part of the nervous system that consists of the brain and spinal cord, responsible for processing and sending out nervous signals.

Social Influence Theory

A theory that examines how individual thoughts, actions, and feelings are influenced by social interactions and the presence of others.

Hypnotic Subjects

Individuals who are under hypnosis and are more open to suggestions, alterations in perception, and changes in behavior or thought processes.

Hypnosis

A trance-like state of focused attention, reduced peripheral awareness, and increased suggestibility.