Jacob Has Developed a Detailed Description of a New Product

question 135

Multiple Choice

Jacob has developed a detailed description of a new product as well as an illustration, and he has asked a small sample of customers to read the product description and give feedback. With this step completed, Jacob is now examining whether this new product will fit well with the company's current product mix, whether demand is high enough to begin developing the product, and whether the product is likely to increase the firm's profitability. Jacob is most likely in the ______________ stage of the product development process.

• A)idea generation
• B)screening
• C)concept testing
• D)business analysis
• E)product development

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Definitions:

Higher-Order Conditioning

Occurs when a strong conditioned stimulus is paired with a neutral stimulus, causing the neutral stimulus to become a second conditioned stimulus.

Extinction

Within the field of psychology, the slow diminishment and ultimate vanishing of a learned response occurs when a conditioned stimulus is continuously shown without pairing it with the unconditioned stimulus.

Stimulus Generalization

The psychological phenomenon where a response conditioned to one stimulus is elicited by similar, but not identical, stimuli.

Conditioned Stimulus

A previously neutral stimulus that, after association with an unconditioned stimulus, triggers a conditioned response.