A Marketer Is Most Likely to Set Prices According to a Cash-Flow

question 123

Multiple Choice

A marketer is most likely to set prices according to a cash-flow objective when a

• A) trial-and-error approach to the market is acceptable.
• B) certain market share must be maintained.
• C) quick return on investment is desired.
• D) higher price is acceptable to the firm.
• E) product is expected to have a long life cycle.

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Definitions:

Accelerating Sales

Strategies employed by companies to increase revenue generation speed, often through promotions or improved distribution.

Functional Lines

Refers to the division within an organization based on function or role, such as sales, marketing, or production.

Functional Expertise

Specialized knowledge or skills in a particular area or department within an organization.

Economies of Scale

The cost advantages that a business obtains due to expansion and the scaling up of production, leading to a reduction in per-unit costs.