If Nabisco Wants to Quickly Gain a Large Market Share

question 158

Multiple Choice

If Nabisco wants to quickly gain a large market share with its new line of reduced-fat snack crackers, it should use

• A) penetration pricing.
• B) random discounting.
• C) captive pricing.
• D) price skimming.
• E) everyday low prices.

---

Definitions:

Pitch, Pace, And Stress

Elements of speech that involve the tone, speed, and emphasis of voice to convey meaning effectively.

Emphatic Listening

A listening technique where the listener pays close attention to the speaker's emotions and body language to fully understand the message being conveyed.

Critical Listening

The skill of listening with the intention to analyze and evaluate the content of the communication for accuracy, validity, and relevance.

Active Listening

Making a conscious effort to turn off filters and biases to truly hear and understand what someone is saying.