The Panama Jack Company Utilizes a Special Strategy to Sell

question 84

Multiple Choice

The Panama Jack Company utilizes a special strategy to sell its ECO-shirt line. Its basic promotional tool is the discount. These discounts offered to middlemen for performing certain channel activities are referred to as ____ discounts.

• A) trade
• B) cumulative
• C) noncumulative
• D) push
• E) intermediary

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Definitions:

Psychodynamic

A psychological perspective that emphasizes the complex interplay of unconscious and conscious forces that shape personality and behavior.

Cognitive-behavioral

A therapeutic approach that addresses dysfunctional emotions, behaviors, and cognitions through goal-oriented, systematic procedures.

Obsessive-compulsive Disorders

A type of anxiety disorder marked by uncontrollable, reoccurring thoughts (obsessions) and behaviors (compulsions) that the person feels the urge to repeat over and over.

Cognitive-behaviorist

A practitioner of cognitive-behavioral therapy, a form of psychotherapy that focuses on modifying dysfunctional emotions, behaviors, and thoughts by interrogating and uprooting negative or irrational beliefs.