Scenario 12.2 Use the Following to Answer the Questions

question 108

Multiple Choice

Scenario 12.2
Use the following to answer the questions.
Suppose that Ray-Ban is considering a new line of sunglasses that would be sold in major department stores. The new line would be positioned as a more distinctive brand than the typical glasses sold through department stores, and would be priced higher than other brands in the store, but a lower price line than the current Ray-Ban lines that are sold through more selective stores. In determining the price for this sunglass line, Ray-Ban wants to gather information about all brands sold in department stores and about customers' perceptions of those brands.
-Refer to Scenario 12.2. Given Ray-Ban's plan for positioning the new sunglass line, they should use a ____ strategy when introducing their new product.

• A)promotional
• B)penetration
• C)price-skimming
• D)reference
• E)secondary-market

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Definitions:

Caffeine

A stimulant found in various plants, which acts on the central nervous system to increase alertness and reduce fatigue.

Nicotine

A potent chemical found in tobacco products that is addictive and can both stimulate and relax a person.

Stimulants

A class of drugs that increase alertness, attention, and energy by raising the levels of key neurotransmitters.

Widely Used

Referring to something that is commonly or extensively utilized across various contexts or applications.