LaTonya Horton Works for the Stars Organization and Is Responsible

question 229

Multiple Choice

LaTonya Horton works for the Stars organization and is responsible for managing ticket sales. She knows that ticket price and season ticket packages are related to consumers' interest in purchasing tickets and she tries to price individual tickets and packages at the level where ticket sales and profitability are maximized for the Spurs home games. LaTonya typically tests the _______ of demand by creating special events or special sales where she adjusts the price of tickets so she can determine the best price that maximizes profitability for the organization.

• A)price elasticity
• B)quantity
• C)feasibility
• D)sensitivity

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Definitions:

Oversecretion

The production and release of excess amounts of bodily substances, often hormones, compared to normal levels.

Insulin

A substance created in the pancreas that controls blood sugar levels.

Adrenal Glands

Small, triangular glands located on top of both kidneys that produce hormones such as adrenaline and cortisol, which play key roles in the body's response to stress.

Stress

A physical, chemical, or emotional factor that causes bodily or mental tension and may be a factor in disease causation.