Scenario 13.1 Use the Following to Answer the Questions

question 48

Multiple Choice

Scenario 13.1
Use the following to answer the questions.
Kelly Rose, Inc. markets several different brands, under its own Kelly Rose name label, as well as others. Its primary brands, such as Kelly Rose, Kelly & Ko, and KRC, are sold to wholesalers. These brands are then available through retail department stores such as Kohl's and Macy's. The wholesale-based brands division is positioned as customer-focused and cost-efficient. Its premium brands division includes labels such as Saffie Campbell, Martyn Curry, and Costura Moderno. These premium brands are sold through stores that the Kelly Rose company owns.
-Refer to Scenario 13.1. The Kelly & Ko brand is sold only at J.C.Penney's. This is an example of ____ distribution.

• A)selective
• B)routine
• C)horizontal
• D)intensive
• E)exclusive

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Definitions:

Demand Curve

A graphical representation showing the relationship between the price of a good and the quantity demanded, typically downward sloping.

Widgets

A hypothetical or generic manufactured good often used in economic models and discussions.

Demand Elastic

The degree to which the demand for a product or service varies with its price. High elasticity indicates demand changes significantly with price changes.

Price Elasticity of Demand

An indicator of the sensitivity of the demand for a product to variations in its price.