A Narrow Product Mix with a Deep Product Line Would

question 155

Multiple Choice

A narrow product mix with a deep product line would most likely be carried by

• A) mass merchandisers.
• B) supermarkets.
• C) discount stores.
• D) specialty retailers.
• E) warehouse showrooms.

---

Definitions:

Market Demands

The total amount of goods or services that consumers in a specific market are willing and able to buy at a certain price level during a specified period.

Small Businesses

Companies with a small number of employees and relatively low volume of sales, typically privately owned.

Larger Firms

Businesses or companies that have a significant scale in terms of operations, revenue, and workforce size, often with a broad market presence.

Business Decisions

Choices or judgments that are made in the course of managing a business, considering various factors to achieve organizational goals.