The Marketing of Products to Ultimate Consumers Through Face-To-Face Sales

question 106

Multiple Choice

The marketing of products to ultimate consumers through face-to-face sales presentations either at home or the workplace is called

• A) direct marketing.
• B) direct-response marketing.
• C) telemarketing.
• D) personal selling.
• E) direct selling.

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Definitions:

Invest

The act of allocating resources, usually money, with the expectation of generating an income or profit.

Double Taxation

A situation where the same income is taxed twice, typically once at the corporate level and again at the personal level when distributed as dividends.

Corporation

A legal entity that is separate and distinct from its owners, who are shareholders, and has its own rights, privileges, and liabilities.

Shareholders

Individuals or entities that own one or more shares of stock in a corporation, giving them a right to a portion of the corporation's profits.