You Are Playing a Marketing Trivia Game Similar to Jeopardy

question 44

Multiple Choice

You are playing a marketing trivia game similar to Jeopardy. Your job is to identify the correct form of nonstore retailing that would work best for an inexpensive nail polish product. The marketer of the nail polish has specific criteria he wants to meet. You are provided with the following: 1. The product does not have high enough margins to warrant sales personnel.
2) The marketer wants the product to be sold in high-traffic areas so that consumers can pick up the nail polish out of convenience.
Based on these two criteria, which of the following would be the best type of nonstore retailing for the nail polish product?

• A) Direct selling
• B) Catalog marketing
• C) Automatic vending
• D) Direct-response marketing
• E) Online retailing

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Definitions:

Simulation Methods

Techniques used to imitate the operation of real-world processes or systems over time, often for the purpose of analysis or training.

Discounted Cash Flow (DCF) Analysis

A valuation method used to estimate the value of an investment based on its expected future cash flows, adjusted for the time value of money.

Future Cash Flows

Future cash flows represent the estimated monetary inflows and outflows over a future period, crucial for financial planning and analysis.

Present Value

A financial principle that describes the current value of a future sum of money or stream of cash flows given a specified rate of return.