In Creating the Advertising Message, Which of the Following Is

question 93

Multiple Choice

In creating the advertising message, which of the following is not recommended when creating a slogan?

• A) The slogan should be short.
• B) The slogan should be retained for a long period of time.
• C) The slogan should be accompanied by a spokescharacter.
• D) The slogan should be backed by a large marketing budget.
• E) The slogan should be memorable.

---

Definitions:

Control Phase

The part of the strategic marketing planning process when managers evaluate the performance of the marketing strategy and take any necessary corrective actions.

Societal Issues

Challenges or problems that affect a large portion of society, which may include subjects like poverty, education, and environmental degradation.

Marketing Ethics

The area of applied ethics dealing with the moral principles behind the operation and regulation of marketing.

Environment

The sum of all external conditions and influences affecting the life, development, and survival of organisms, including natural, built, and social surroundings.