Which of the Following Target Market Characteristics Are Most Important

question 4

Multiple Choice

Which of the following target market characteristics are most important to consider before determining the promotion mix ingredients?

• A) The size, geographic distribution, and demographic characteristics
• B) The cultural diversity and population size
• C) The age, sex, religion, and race characteristics
• D) Existing product adoption categories
• E) Existing levels of price consciousness

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Definitions:

Informal Rule Making

A regulatory process where governing bodies develop and issue rules or regulations without engaging in formal procedures such as public hearings.

Notice-and-Comment

A procedure required by law whereby a government agency must publish a proposed rule and allow the public to comment on it before it becomes enacted.

Hybrid

Anything that combines two different components, systems, or technologies to create something that has elements of both, often with an aim to gain specific advantages.

Federal Independent Agencies

Agencies that exist outside of the federal executive departments (those headed by a Cabinet secretary) and are designed to enforce and regulate specific matters.