Scenario 15.2 Use the Following to Answer the Questions

question 31

Multiple Choice

Scenario 15.2
Use the following to answer the questions.
The manufacturers of Whizz, a new laundry detergent, are developing their promotional plan for the first year. They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines, coupons, public relations, sales promotion, and viral marketing. They are not sure when to use each of these methods, however, and have asked for your advice.
-Refer to Scenario 15.2. Since Whizz is a new product, which of the following promotional methods would you least recommend?

• A)Magazine ads
• B)Viral marketing
• C)Television commercials
• D)A price-reduction sales promotion
• E)Public relations

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Definitions:

Advertiser

A person or company that pays to promote their products, services, or ideas through various types of media.

Deceiving

Engaging in acts that mislead or trick others into believing something that is not true.

Multiple-Product Order

A form of cease-and-desist order issued by the FTC that applies not only to a specified product but also to other products produced by the same firm.

Cease-And-Desist Order

An FTC order requiring that a company stop its illegal behavior.