Scenario 15.2 Use the Following to Answer the Questions

question 158

Multiple Choice

Scenario 15.2
Use the following to answer the questions.
The manufacturers of Whizz, a new laundry detergent, are developing their promotional plan for the first year. They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines, coupons, public relations, sales promotion, and viral marketing. They are not sure when to use each of these methods, however, and have asked for your advice.
-Refer to Scenario 15.2. The makers of Whizz considered a new promotional method for their product. A small box of Whizz was placed in the mailbox of college students as they came on campus in the fall. Along with the Whizz, the students received a coupon for $1.00 off their next purchase. They could receive another coupon for $3.00 off if they went online and emailed five friends at another college, telling them about Whizz. The friends could then go to a website and print a coupon for $2.00 off their next purchase. The sample boxes given to the college students are an example of ____, while the emails to the five friends are an example of ____.

• A)sales promotion; advertising
• B)sales promotion; personal selling
• C)publicity; sales promotion
• D)viral marketing; sales promotion
• E)sales promotion; viral marketing

Analyze the advantages and disadvantages of individual vs group decision making.

Grasp the concept and application of design thinking in creative decision making.

Identify and understand various types of sensor technology, including thermocouples and encoders.

Recognize and apply basic PLC (Programmable Logic Controller) programming instructions such as OTE, OTL, and XIC.

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Definitions:

Rurality

pertains to the characteristics, lifestyle, and culture of rural areas, which are typically less populated and more agriculturally oriented than urban areas.

Population Heterogeneity

The presence of diverse and varied characteristics within a population group.

Homicide-Suicide

A rephrased definition for Murder-Suicide; an occurrence where a person kills one or several individuals before committing suicide.

Psychotic State

A severe mental disorder characterized by a disconnection from reality, often including delusions and hallucinations.