Before the Release of the Newest IPhone by Apple Inc

question 175

Multiple Choice

Before the release of the newest iPhone by Apple Inc., an Apple juice brand used an actor dressed up like an apple to hold a sign encouraging those waiting in line to try its juice. The brand thought this would be a creative event that would spark an interest in Apple iPhone fans as they stood waiting in line with little else to do. This is an example of

• A) buzz marketing.
• B) viral marketing.
• C) electronic marketing.
• D) sales promotion.
• E) product placement.

---

Definitions:

Microsoft

An American multinational technology corporation which produces computer software, consumer electronics, personal computers, and related services.

Apache

An open-source web server software known for its role in the development of the World Wide Web, providing a secure, efficient, and extensible server that provides HTTP services.

Piracy

Copying a software program (other than freeware, demo software, etc.) without making payment to the owner.

Software Vendors

Companies or individuals that develop, maintain, and sell software products or services.