When a Company Promotes Its Position on a Public Issue

question 21

Multiple Choice

When a company promotes its position on a public issue, this is specifically referred to as ____ advertising.

• A) institutional
• B) product
• C) advocacy
• D) issue
• E) competitive

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Definitions:

Drinking Behaviors

Patterns of alcohol consumption that can range from moderate and responsible to excessive and harmful.

Contextual

Pertaining or relating to the circumstances that form the setting for an event, statement, or idea, which are considered as affecting its meaning or significance.

Relational

Pertaining to or concerning the way in which two or more concepts, objects, or people are connected.

Purpose Of Assessment

The rationale or objective behind evaluating or measuring a particular set of skills, knowledge, abilities or performance.