The Maker of Luvs Diapers Is Developing a Media Plan

question 111

Multiple Choice

The maker of Luvs diapers is developing a media plan that involves trying to expose its target audience to its new advertisement about ten times. This is advertising

• A)reach.
• B)repetition.
• C)frequency.
• D)targeting.
• E)exposure.

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Definitions:

Location Economies

Cost advantages that a firm obtains by operating in a particular geographical area.

Cost-Leadership Strategy

A business approach focused on gaining a competitive advantage by minimizing costs while maintaining acceptable quality, aiming to offer the lowest prices in the market.

Digital Platform

A technology solution that connects users and providers, facilitating interactions or transactions over the internet.

Global Integration

The process of international interconnection and cooperation, through which businesses and economies around the world become more interdependent.