A Tool That Allows an Advertiser to Compare the Costs

question 90

Multiple Choice

A tool that allows an advertiser to compare the costs of several media vehicles within a specific medium relative to the number of persons reached by each vehicle is called a(n)

• A) cost comparison indicator.
• B) media comparison selector.
• C) unit-price selector.
• D) cost/person index.
• E) vehicle/price indicator.

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Definitions:

Average-Cost Curve

The average-cost curve represents the total cost of production divided by the quantity of output produced, showing how the average cost per unit of product changes with changes in output level.

Government Regulation

Rules or laws established by governments to control or manage specific activities, businesses, or industries.

Economies of Scale

The economic gains achieved by companies through their large-scale operations, which lead to a reduction in the cost per unit as the scale of operation increases.

Product Development

The process of bringing a new product to the market, including ideation, design, creation, and marketing.