Arnold and Erin Are Discussing the Media Plan for the Opening

question 86

Multiple Choice

Arnold and Erin are discussing the media plan for the opening of their new bar/laundromat called Soap and Suds. He tells her that while he agrees that ____ has tremendous impact, he does not feel that the upfront costs for such a campaign are in the modest budget that presently exists.

• A)radio
• B)outdoor
• C)television
• D)direct mail
• E)newspaper

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Definitions:

Correlation Coefficient

A statistical indicator that measures the intensity of the link between the relative fluctuations of two variables.

Coefficient of Correlation

A quantitative index showing the magnitude and direction of a linear correlation between two variables.

Y-intercept

The point where a line or curve intersects the y-axis of a graph, corresponding to the value of the dependent variable when all independent variables are zero.

Least Squares Line

A line of best fit determined by minimizing the sum of squares of the differences between observed values and the values predicted by the line.