Which of the Following Is the Best Example of Native

question 187

Multiple Choice

Which of the following is the best example of native advertising?

• A)The Old Spice Man uses humor to promote Old Spice so the campaign goes viral on the Internet.
• B)Ben & Jerry's takes out an advertisement describing how their ice cream does not use GMOs and supports the humane treatment of cows.
• C)Fidelity Investments sponsors an article on the Forbes website that discusses whether to accept an employer's buyout offer.
• D)Red Bull sponsors the space jump of daredevil Felix Baumgartner as a way to generate publicity.
• E)Coca-Cola acts as the primary sponsor of this year's Special Olympics.

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Definitions:

Frontal Lobe

The part of the brain involved in decision making, problem solving, control of purposeful behaviors, consciousness, and emotions.

Insula

A region of the brain located deep within the lateral sulci, involved in diverse functions including emotion, homeostasis, and cognitive processing.

Upper Motor Neurons

Neural cells in the brain and spinal cord that initiate and coordinate movement by sending signals to lower motor neurons.

Visual Cortex

The region of the brain located in the occipital lobe that processes visual information.