Paid Personal Communication That Attempts to Inform and Persuade Customers

question 123

Multiple Choice

Paid personal communication that attempts to inform and persuade customers to purchase products in an exchange situation is called

• A) advertising.
• B) sales promotion.
• C) personal selling.
• D) target marketing.
• E) public relations.

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Definitions:

Behavior Systems Approach

A theoretical perspective emphasizing that behavior is organized into systems that are adapted for specific functions or goals, influenced by evolutionary history and current environmental circumstances.

Operant Conditioning

A learning process through which the strength of a behavior is modified by reinforcement or punishment.

Enhance Existing Organization

A cognitive process that involves integrating new information into already existing frameworks or structures of knowledge.

Garcia And Garcia y Robertson

Refers to John Garcia and his research, often with collaborators, on conditioned taste aversions, illustrating how some associations are easier to learn due to evolutionary predispositions.