The Type of Posttest an Advertiser Uses Is Affected by the Type

question 208

True/False

The type of posttest an advertiser uses is affected by the type of advertising objectives set by the advertiser.

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Definitions:

Digital Video

Video content that is recorded, stored, and transmitted in a digital format.

Course Management Software

A program that provides traditional classroom tools, such as calendars and grade books, over the Internet, as well as areas for students to exchange ideas and information in chat rooms, discussion forums, and e-mail.

Digital Video-Editing Software

Software tools used for cutting, editing, and modifying digital video sequences.

Desktop Publishing Software

Programs that allow users to create and edit documents for print and digital media, combining text and graphics to produce professional layouts.